摘要：Information System (IS) is a strife to exploit Business Intelligence (BI) in an organization. In the
Malaysian Halal Food Manufacturing, a league of Information Technology (IT) professional and
decision makers is the architect of the perspective in IT. There are numerous research studies on
utilizing and investigating strategic effects of environmental factors augmentation on the organizations,
but compact information is acknowledged prevailing how the subjective conception for the
strategic source of decisions is transformed into the objective principle. Hence, general interpretation
of the IT professional and the decision makers is crucial for a comprehensive and collaborative
decision-making process. Therefore, prosper stimulate assimilation of the environmental factors
that persuade the knowledge integration between IT professionals and decision makers is compulsory.
BI and Big Data (BD) help organizations derive enhance decision-making process and
knowledge creation. The objective of this research study is to emerge knowledge from organizing
BD and to utilize BI together with perceiving MIT90s framework and environmental factors for the
analysis of decision-making process of halal food manufacturers in Malaysia. The study applied
regression analysis to predicted 103 responses to determine decision making of business performance.
The results indicate that halal market demand played important role in predicting business
performance of halal manufactures. This study provides some insights into decision making perspectives
of business performance management among halal food manufacturers in Malaysia.
关键词：Big Data;
Business Intelligence;
Environmental Factors;
Halal Food Manufacturing Industry;
;
Information System;
MIT90s Framework
