标题：Do entrepreneurial orientation and size of enterprise influence the performance of micro and small enterprises? A study on mediating role of innovation
摘要：This paper identifies the mediating role of innovation and moderating role of size of enterprise on
the relationship between entrepreneurial orientation and performance of Micro and Small Enterprises
(MSEs). For the purpose of this study, the necessary data is collected from 384 MSE's operating
in Punjab province, Pakistan. Initially the data are analyzed using SPSS 22 and then, for the
development of structure equation modeling, Smart PLS-3 is used. Two aspects of entrepreneurial
orientations; namely risk taking and pro-activeness are analyzed and innovation is considered as
mediating variable. The major contribution of the study is to identify any moderating effect of size
of the enterprise on the relationship between entrepreneurial orientation, innovation and performance
of MSEs. These elements basically show the contribution that is made by the innovation and
performance of the MSE's. The results reveal that the size of enterprises moderated the relationship
between risk taking and performance, pro-activeness and performance as well as innovation and
performance.
关键词：Entrepreneurship;
Innovation;
Micro and small enterprises;
Performance;
Risk taking
