摘要：The purpose of this study is to identify the influence of innovative cultural processes (ICP) on
SMEs performance in Punjab, Pakistan. Data was collected through survey method. 60 usable questionnaires
were used for collecting the information from SMEs CEOs/owners/senior managers from
Punjab, Pakistan. Research design was consisted on developing the hypothetical framework with
innovative cultural processes set as an independent variable to test SMEs performance as a dependent
variable. Validity and reliability of the scale were assessed by experts and also a small set of
the data was used for analysis through SPSS version 20.0 and PLS-SEM 3.0 for analyzing the
effect. The results of the research confirmed the validity and reliability of the instrument used in
this study. The findings of this study also validate the empirical linkage between capturing ICP and
SMEs performance in Punjab, Pakistan. This study has some practical implications especially for
SMEs in Pakistan and recommendations to have ICP for enhancing the performance of SMEs.
