摘要：This paper investigates the factors influencing on customers’ purchase decision of residential properties
in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion
and corporate image on purchase decision by distributing some questionnaire among 312 randomly
selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and
multiple regression analysis are used for analyzing the data. The findings reveal that quality, price,
location, promotion, and corporate image positively and significantly influence on customers’ purchase
decision. The results also indicate that location is the most important factor followed by price,
quality, corporate image and promotion plays the smallest role on customers’ purchase intention.
The study discusses the results and give constructive suggestions for promoting sales figures.
