文章基本信息
- 标题：Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products
- 本地全文：下载
- 作者：Suci Ayu Sudari ; Arun Kumar Tarofder ; Ali Khatibi 等
- 期刊名称：Management Science Letters
- 印刷版ISSN：1923-9335
- 电子版ISSN：1923-9343
- 出版年度：2019
- 卷号：9
- 期号：9
- 页码：1385-1396
- DOI：10.5267/j.msl.2019.5.012
- 出版社：Growing Science
- 关键词：Marketing Mix (4Ps); Customer Satisfaction; Customer Loyalty; Small and Medium Enterprises
