期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2018
期号：1
页码：39-45
出版社：Dunarea de Jos University of Galati
摘要：The opportunity to study such a subject is granted by the need identified in Romanian
universities to align to the standards of the international academic environment. As far as
the Romanian university environment is concerned, public relations can be a valid strategic
option since the communication resource exploitation processes are supported by
university management by means of initiating and carrying out actions in which the
interests of the institution and the principles of university ethics are harmoniously
combined. The causal configurations presented in the results of the present study may
represent a decision-making support for the public relations/communication managers
who have the chance to understand how they can exploit the social media interactions in
their strategies regarding university reputation development.
关键词：Public relations; University;
environment; Qualitative research
