期刊名称：Asia Pacific Journal of Multidisciplinary Research
印刷版ISSN：2350-7756
电子版ISSN：2350-8442
出版年度：2018
卷号：6
期号：2-PART2
页码：67-70
出版社：Lyceum of the Philippines University - Batangas
摘要：Previous research has shown that health facilities play an important role in improving
patients' trust as well as the image of health facilities. This research aims to determine the impact of health
facilities and patients' trust on brand trust. To know the effect, the quantitative approach is used by using
structural equation modeling. The sample of samples is 179 people. The results show that there is significant
influence of health facilities and patients' trust on brand trust. This indicates that to increase brand trust it
is necessary to improve health facilities and patients' trust.
