标题：STRATEGI DINAS KOPERASI, USAHA KECIL DAN MENENGAH DALAM PENINGKATAN DAYA SAING PRODUK USAHA KECIL DAN MENENGAH (UKM) KERAJINAN PERAK DI DESA CELUK KABUPATEN GIANYAR
摘要：This important role has encouraged the Office of Cooperatives, Small p and Medium p Enterprises in n designing a strategy for i Increasing the po Competitiveness of po Silver and Small p and Medium p Enterprises(UKM) Products in Gianyar Regency.This study uses descriptive qualitative methods. This research measures how the Strategy of the Office of Cooperatives, Small p and Medium p Enterprisesin Increasing the Competitiveness of Small p and Medium p Enterprises(UKM) in Silver Crafts in Gianyar Regency by measuring product competitiveness according to Todarjo (2000).The study uses SWOT analysis according to Rangkuti ( 2015 ) . The results of this study indicate that the strategy of the Office of Cooperatives, Small and Medium Enterprises in Increasing the Competitiveness of Small p and Medium p Enterprises(UKM ) in Silver Crafts in Gianyar Regency is not maxi mal. Judging from the 5 indicators that are used to see product competitiveness still face obstacles.
关键词：Small and Medium Enterprises (UKM); Competitiveness; Strategy
