出版社：Associação Nacional de Pós-Graduação e Pesquisa em Administração
摘要：This research evaluates the perception of members regarding the value-creation actions offered by a cooperative
and whether the characteristics of the member and cooperative affected this perception. A model to measure the
perception of the value co-creation activities provided by the cooperative and member characteristics was created.
The adopted methodology was a questionnaire and the Partial Least Square method. Value co-creation,
professionalization of management, satisfaction and loyalty, and long-term time orientation of the member were
measured based on the member’s perception. The results demonstrate a significant association between satisfaction
and loyalty and perception of value co-creation and a positive association between the long-term time horizon and
the perception of value co-creation actions. In other words, perception of the benefits generated by the actions of
the cooperative can be influenced by time orientation and level of satisfaction and loyalty. The main contribution
is the creation of an instrument that measures the level of perception of value co-creation actions.
