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文章基本信息

  • 标题:Strategic Product Pre-announcements in Markets with Network Effects
  • 本地全文:下载
  • 作者:Choi, Jay Pil ; Kristiansen, Eirik Gaard ; Nahm, Jae
  • 期刊名称:Hitotsubashi Journal of Economics
  • 印刷版ISSN:0018-280X
  • 出版年度:2019
  • 卷号:60
  • 期号:1
  • 页码:1-20
  • DOI:10.15057/30359
  • 出版社:Maruzen Company Ltd
  • 摘要:Firms often announce new products well in advance of their actual market availability. The incentives for pre-announcements are conceived to be stronger in markets with network effects because they can be used to induce the delay of consumersʼ purchases and forestall the build-up of rival productsʼ installed bases. However, such announcements often are not fulfilled, raising antitrust concerns. We analyze the effects of product pre-announcements in the presence of network effects when firms strategically make false announcements. We also discuss their implications for consumer welfare.
  • 关键词:network effects; technology adoption; product pre-announcements; reputation
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