期刊名称：Eurasia Journal of Mathematics, Science & Technology Education
印刷版ISSN：1305-8223
电子版ISSN：1305-8223
出版年度：2018
卷号：14
期号：7
页码：3083-3098
DOI：10.29333/ejmste/91625
出版社：Pamukkale Univ Dept Sci Education
摘要：Cyber-entrepreneurship has become an important topic of debate in academia
primarily because of an increasingly competitive nature of E-commerce industry and
internet. Since cyber-entrepreneurial career-decision encompasses higher degree of
personal risks and commitments among those aspiring to become ‘cyberentrepreneurs’,
there is need for in-depth understanding on the driving factors that
influencing Cyber-entrepreneurial intentions. By integrating the concepts of social
cognitive theory and goal-setting theory, the current research aims to explore the
effects of Cyber-entrepreneurial self-efficacy (CESE) and goal commitment (GC) on
Cyber-entrepreneurial intentions (CEIs) in the context of undergraduate
entrepreneurship education, and inquires whether the presence of entrepreneurial role
models (ERMs) has any effect on the CEIs among undergraduates. Structural equation
modeling and multi-group analysis were used to analyze the data collected from 279
undergraduate students from several universities in Taiwan—among which 146 were
with entrepreneurial role models and 143 were without. The results showed that GC
has a partial mediation effect between CESE and CEI only in the cases of students
without ERMs. Multi-sample SEM revealed a significant difference between the effects
of CESE on CEI in students with and without ERMs. These findings may have important
theoretical and practical implications to students undertaking entrepreneurship
degrees and those making leap-decisions to enter the cyber-entrepreneurial field.
