标题：Analysis of the Factors for the Successful E-Learning Services Adoption from Education Providers’ and Students’ Perspectives: A case study of Private Universities in Northern Iraq
期刊名称：Eurasia Journal of Mathematics, Science & Technology Education
印刷版ISSN：1305-8223
电子版ISSN：1305-8223
出版年度：2018
卷号：14
期号：3
页码：1097-1109
DOI：10.12973/ejmste/81554
出版社：Pamukkale Univ Dept Sci Education
摘要：Electronic learning (e-learning) adoption has always been a challenge for developing
countries which is often stunted by the facilitating conditions as well as the resistance
of both the professionals and students. Two-step research methodology is applied in
private Universities of Northern Iraq by utilizing a hypothesized model of technology
acceptance model (TAM). First, the readiness factors were investigated through
University staff by analysing 516 participants. As the second research objective, the
intention of students is explored with 256 valid respondents in these Universities. Data
were obtained from seven private Universities’ staff and students via a paper based
quantitative survey. Respondents were selected based on the convenience sampling
method, where researchers visited Universities during the semester with permission of
their administration bodies. The findings reveal that the lowest value was for human
resource readiness factor. Cultural acceptance, both from education providers’ and
students’ perspective, is quite crucial in order to have a sustainable e-learning
applications. From a technical point of view, our findings also confirm the importance
of the technological readiness and the main TAM constructs of perceived ease of use
(PEOU) and perceived usefulness (PU). Therefore, management of the Universities need
to ensure that selected systems adequately address these issues.
