期刊名称：Eurasia Journal of Mathematics, Science & Technology Education
印刷版ISSN：1305-8223
电子版ISSN：1305-8223
出版年度：2018
卷号：14
期号：4
页码：1189-1195
DOI：10.29333/ejmste/81119
出版社：Pamukkale Univ Dept Sci Education
摘要：Being affected by the rapid change in internal and external environments in past years,
the fiercer competition has resulted in the declination of toy industry. For the
sustained-yield management, toy manufacturers have been searching for strategies. In
the consumer-oriented era, an enterprise has to precede statistics education of toy
designers so that the market survey could accurately analyze consumer needs to
establish differential products for creating product value and meeting consumer needs.
The supervisors, employees, and customers of Traxxas are the major research subjects
for the questionnaire survey in this study. Total 300 copies of questionnaire are
distributed and 236 valid copies are retrieved, with the retrieval rate 79%. The research
results reveal significantly positive correlations between 1.product design and purchase
intention, 2.statistics education and product design, and 3.statistics education and
purchase intention. According to the results, suggestions are proposed, expecting to
assist domestic toy manufacturers in the future development of product design for the
sustained-yield management.
关键词：product design; statistics education; purchase intention; toy industry
