期刊名称：Eurasia Journal of Mathematics, Science & Technology Education
印刷版ISSN：1305-8223
电子版ISSN：1305-8223
出版年度：2018
卷号：14
期号：6
页码：2467-2474
DOI：10.29333/ejmste/89530
出版社：Pamukkale Univ Dept Sci Education
摘要：Service innovation has been constantly emphasized domestically and internationally.
The factors of globalization, changing lifestyles, and the transfer of industrial focus
indirectly create business opportunities for leisure farms. To attract more customers for
surpassing competitors, the cultivated service innovation capability must present
uniqueness and match with customer needs. Based on statistics education, this study
intends to discuss the effect of leisure farms’ service innovation on customer
satisfaction. Employees of Qianjiangyue Leisure Farm, as the research samples, are
distributed 330 copies of questionnaire. Total 278 valid copies are retrieved, with the
retrieval rate 84%. The research results conclude significant correlations between
1.service innovation and customer satisfaction, 2.statistics education and service
innovation, and 3.statistics education and customer satisfaction. According to the
results, suggestions are proposed, expecting to assist leisure farms in service
innovation and the promotion of customer satisfaction.
关键词：statistics education; leisure farm; service innovation; customer satisfaction
