期刊名称：Theoretical and Empirical Researches in Urban Management
印刷版ISSN：2065-3913
电子版ISSN：2065-3921
出版年度：2017
卷号：12
期号：3
页码：63-84
出版社：Research Centre in Public Administration and Public Services, Academy of Economic Studies
摘要：This study aims to evaluate gated communities as a product from the customers’ perspective. Garvin’s 8 dimensions
of product quality have been proposed as a survey questionnaire. 692 residents have been selected to conduct that
survey. First, confirmatory factor analysis was performed to validate the questionnaire. Secondly, structural equation
modeling has been proposed to evaluate the impacts of each product quality dimension on perceived quality. Finally,
impact of perceived quality on satisfaction, repurchase intention and willingness to pay also have been evaluated. The
seven determinants of evaluation for quality have explained 80 percent of the overall variance on perceived quality of
houses in gated communities of Kurdistan Region. Moreover, it was seen that the serviceability was the most effective
factor in the region which increased the perceived quality of the customers about gated communities. However,
perceived quality was an important tool in the region to increase the satisfaction, repurchase intention and willingness
to pay also.
