期刊名称：International Journal of Business and Management Studies
电子版ISSN：1309-8047
出版年度：2020
卷号：12
期号：1
页码：147-162
出版社：Social Sciences Research Society
摘要：A growing interest in relationship marketing as a practice and research focus has
been witnessed over the last two decades and this was spurred primarily by the
need to create sustainable competitive advantage in business-to-customer (B2C) environments. This has prompted marketers to shift their attention from their
short-term transactional business approach to more enduring relationship-building
strategies. An extant literature review revealed that limited research studies have
been conducted in business-to-business (B2B) settings. This study examined the
antecedents of relationship intentions in B2B settings in the South African
construction industry, in the Gauteng province. The study is imbedded within a
post-positivist approach with the use of a quantitative research design. Data were
collected from a structured self-administered questionnaire (n=560) from civil and
building contractors. Exploratory and confirmatory factor analysis were employed
to determine possible factors and to establish the data’s goodness-of fit to the
model. In addition, the reliability as well as validity of the study’s measuring
instrument was established.
关键词：Concrete products; civil and building contractors; relationship
intentions; antecedents and exploratory factor analysis
