期刊名称：International Journal of Business and Management Studies
电子版ISSN：1309-8047
出版年度：2020
卷号：12
期号：1
页码：241-257
出版社：Social Sciences Research Society
摘要：This research seeks to fill the gap in online marketing literature by incorporating
the theory of planned behaviour and technology acceptance model by examining
the link between variables as well as exploring factors influencing non-users’
willingness to use card-less banking services in South Africa. To validate the
integrated conceptual framework, primary data were collected from 573 randomly
selected banking consumers. A Structural Equation Modelling (SEM) technique
was used to analyse data relating to hypothesised relationships in the model. The
paper revealed that all the framework variables influence consumer willingness to
use card-less banking services. The research paper describes both scholarly and
managerial implications of the outcomes and suggestions for future directions for
study.
关键词：E;retail Banking; Technology Acceptance Model; Theory of
Planned Behaviou
