摘要：The concept of the business model has garnered the attention of business administration researchers
and professionals for over 50 years, and especially since the last decade of the 20th century, as
a result of the appearance and widespread use of the internet in business.
Despite the large number of doctrinal contributions, studies and analyses carried out, these
years of research have not resulted in consensus among authors and professionals regarding either
a definition or the core elements of a business model.
This article provides a proposal for the definition of business model, as well as a proposal for
a table of elements which includes those that we believe will be of great importance in the future
of organisations, such as their approach to security, the code of ethics and their own capacity for
transformation. To create the definition and table of elements, numerous publications regarding
the concept of the business model were analysed, mainly from between 1996 and 2017, when the
concept was most highly developed in the academic literature.
The article suggests future lines of research to study the evolution of the concept of the model,
the greater or lesser importance of certain elements, as well as the impact on the bottom line of the
transformation of and innovation in the model itself.
关键词：Business model; value proposition; market segmentation; transformation; code of ethics;
security
