摘要：The purpose of this study was to examine the effect of demographic characteristics on financial satisfaction of
individual investors in Pakistan. Base on a sample of 118 individual investors, Chi square test was conducted to
investigate that which demographic characteristics are associated with financial satisfaction. Study revealed
investors age and family size has significant effect on financial satisfaction. While investor gender, marital status,
qualification, occupation, and income level has no influence on financial satisfaction. Present study is significant for
the policy makers to understand the individual’s financial satisfaction levels according to their gender, age, academic
qualification, income level, marital status, occupation, financial knowledge, and family size.
关键词：Demographic characteristics; Financial satisfaction;
Individuals investors of Pakistan
