出版社：Economic Laboratory for Transition Research Podgorica
摘要：The purpose of this paper is to find out the effect of Gamification on
employee motivation, employee engagement, employee retention,
employee loyalty and organizational commitment. We want to know
this in order to check the viability of Gamification strategy for business
development in Pakistan. Participants were 142 University
students, who were working as well, we divided them into two
groups, control group and Gamified group, we gave both groups pretest
and post-test questionnaire. ANOVA and t-test were applied to
pre-test and post-test data to analyze group difference and multivariate
GLM model was applied to analyze the influence of gender and
gamification preferences on employee related variables. The Gamification
strategy used in the Gamified group was expected to influence
the participants and increase their motivation, engagement,
retention, loyalty and organizational commitment. The Gamified
group did show significance in employee engagement, employee
retention and organizational commitment, whereby loyalty and
motivation were not significant for both gamified and non-gamified
environment. In addition GLM analysis indicates that if employees
are given playful environment that will lead to higher motivation,
engagement and retention. Gamification strategy can help business
development in Pakistan, as employees prefer a Gamified workplace
over a non-Gamified one. Game elements in a work environment
are likely to be highly positive for an employee's mental health,
and allow employees to lead a healthier life with less stress. This
study specifies predictors for business development through Gamification
and emphasizes the importance of Gamification on all the
variables.
