出版社：Economic Laboratory for Transition Research Podgorica
摘要：Start-up is a fast-growing business and its revenue model, as
conceptual framework for revenue, income and above average
return on investment generation, can be considered to be the heart
of the business model and the key to its success.The subject of the
study are the specifics of startup monetization models in Slovakia.
The main goal of the study is to define the types of revenue models
used on Slovak startups market place and to answe the question
whether there is a significant difference in startups’ revenue failures
due to the revenue model, pricing model and time of payment. The
methods used in gathering data were regular one on one in person
interviews with startup founders and the ANOVA and Tukey’s honest
significant difference methods. We considered the results to be
statistically significant if they were on level p < 0.05. The results we
found is a significant difference between focusing on a concrete
revenue model compared to not having one and there was not a
significant difference among models itself.
