出版社：Economic Laboratory for Transition Research Podgorica
摘要：The aim of this article is to investigate the relationship between
firm´s purpose (i.e., profit, shareholder value or service to society)
and the formulation of its mission and vision. The article is based on
quantitative research in the form of questionnaires distributed
among 200 companies. To verify the above relationship, six hypotheses
were put forward. They were verified with the test of good fit
and the T-test. We found statistically significant differences between
the perception of firm´s purpose and revenues of firms, and formulation
of their mission and vision. On the other hand, no statistically
significant differences were noticed between concrete mission
interpretation and firm´s purpose. It was revealed that most of
enterprises perceive their purpose as profit (61%). The purpose of
enterprise in the form of profit-making negatively influences firm´s
formulation of mission. Out of the total number of enterprises without
mission (in written form), 74% of them are oriented toward
profit-making. Mission is formulated by 67% of enterprises. Of
these, the most frequent formulation of mission is similar to goals
and strategy (36%) and what firms do (34%). Of the total number of
companies (200) only 13.5% of them have the mission that reflects
the company's reason being. More than half of enterprises (54%)
formulated their mission and vision, but 27% of them exist without
it. The absence of vision very often leads to reluctance to formulate
firm´s mission. Out of the total number of enterprises without formulated
mission 82% of them are without written formulation of
vision. Based on our research it can be stated that third of the surveyed
enterprises did not formulate their mission and 40 % of companies
did not formulate their vision.
关键词：Mission statement;
profit; shareholder value;
service to society;
vision statement;
