出版社：Economic Laboratory for Transition Research Podgorica
摘要：The study used the following general scientific methods of theoretical
and empirical research: a systematic approach – to justification
for parametric index at set prices based on the additional premium
for quality, based on the use of quantitative and qualitative indicators;
methods of theoretical generalization – for grouping the principles
and functions of prices in the context of the concept of cognitive
marketing; the method of dispersion analysis – to detect and
assess the price formation dependence not only on quantitative
characteristics (material costs), but also on the qualitative characteristics
of the product (parametric quality index); the method of
correlation-regression analysis – for constructing a regression model
of pricing. The main results of the study were to identify the differences
in the marketing mix in the context of the concepts of cognitive
and traditional marketing. The evolution of cost categories in
the concept of cognitive marketing was substantiated. It was proposed
the concept of cognitive value. Innovative demand was defined
as a new factor influencing pricing. The formation of value
through the use of methods for the formation of demand for innovative
products was proposed. A new price function and pricing algorithm
in the concept of cognitive marketing was substantiated. An
approach is proposed that involves the creation of potential demand
at the expense of the value already specified by the manufacturer. It
was substantiated that the value of the factors of production should
be transferred to the value of the goods, which involves taking into
account the value of both the material and the intangible component. It is suggested to take into account the parametric quality
index when setting the price as an additional price premium. This
approach has been tested in the formation of predictive values of
the price of products of machine-building enterprises with the help
of regression-disaggregated analysis.
