期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2018
卷号：2
页码：11-22
出版社：Petroleum-Gas University of Ploiesti
摘要：The focus of this paper is economic viability of organic ajvar (vegetable caviar) production in Serbia.
Ajvar (vegetable caviar) is a relish or spread, a specialty of the Balkans, which is becoming increasingly
popular in many markets with the growing demand for vegan, ethnic and organic food. This paper shows
an organic market overview and a thorough case study based on data gathered by desk research and a
two-phase survey. In the case study the focus was on static and dynamic financial indicators of economic
viability of organic ajvar production. Based on the results of financial indicators it is proven that
production of organic ajvar is very profitable, but the key prerequisite for profitability as was determined
after the analysis of the break-even point – is large scale production. Profitability is achieved at around
24 tons, which requires organized industrial production. Although the Serbian market has potential for
this type of production, shortcomings such as fragmented market with a lot of small farms and farmers’
mistrust in both the cooperation and the financial institutions have led to slow market development.
Conclusions are summarized in the end with the aim of providing practical guidelines for the
improvement of the organic market.
