标题：Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
期刊名称：European Journal of Interdisciplinary Studies
电子版ISSN：2067-3795
出版年度：2019
卷号：11
期号：1-6
页码：1-17
出版社：Academy of Economic Studies (ASE)
摘要：The paper focuses through a comprehensive qualitative and quantitative research on two age layers of
Generation Y, unveiling important aspects about consumer behaviour constructs. Equal samples of 30
individuals in the qualitative study and 800 individuals in the quantitative one from Romania and South Africa
were researched to explain the intention to return to a foreign destination based on the overall holiday
experience and tourism motivation. The qualitative research was used to generate and tailor a battery of
motivational variables to be used as independent variables in the quantitative study in logistic regression
approaches for both countries. The findings display interesting realities about what Romanian and South
African Generation Y individuals’ (between 20- and 29-years old) value and desire when choosing a foreign
tourism destination. Also, the proposed model can be easily replicated in other parts of the world or for other
generational groups.
关键词：Generation Y; tourism; intention to return; holiday experience; motivation;
