期刊名称：International Journal of Computer Science and Network
印刷版ISSN：2277-5420
出版年度：2017
卷号：6
期号：6
页码：753-759
出版社：IJCSN publisher
摘要：Social media analytics helps us get simplified insights on data generated on various social media platforms by millions of
people through variety of activities. The core of analytics is identifying the patterns and activities on these platforms so that social
media professionals can make better social media strategies. This paper introduces the general approach to social media analytics, and
then elaborates on the various phases of analytics. Essentially, identifying credible sources of mineable social media content is very
important. The applications for collecting data are authenticated using OAuth and proceed for collecting the required contents suitable
for the purpose of analytics using APIs and built-in language libraries. Data is pre-processed and data modeling techniques are applied
to gain valuable insights. Presenting the results in simple understandable form using appropriate visualization techniques is again
important to interpret the results.
