期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2019
卷号：5
期号：2
页码：50-59
DOI：10.18775/ijmsba.1849-5664-5419.2014.52.1005
出版社：Inovatus Usluge Ltd.
摘要：Antecedents of electronic word-of-mouth (eWOM) in social media have not been analyzed in the case of
transition economies. The Commonwealth of independent states (CIS) is interesting case, where countries lived with the
ideology of communism for a long time and now they need to adapt to a new set of rules. First of all, the current study
analyzes the cultural aspects of Uzbekistan to understand them in the perspective of Hofstede’s classification. Secondly,
it reviews previous literature and finds what kind of effects tie strength, homophily, interpersonal influence, trust, selfpresentation,
and self-disclosure can have on engagement in eWOM in individualistic and collectivistic communities .
Finally, it suggests why future research involving the CIS sample is important.
关键词：Electronic word;of;mouth; Social networking sites; Social media; Post;communist country
