期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2016
卷号：5
期号：4
页码：40-47
出版社：Institute for Research and Development India
摘要：New brain imaging technologies have motivated
neuromanagerial studies of internal order of mind. We are
only at beginning of an enterprise. Its promise suggests a
fundamental change in how we think, observe and model
decision in context. Brain absorbs information, recognises
and frames problematic situations towards appropriate
responses. Decision-making in neuromanagement is based
on complexly interlinked imaging technologies with links to
bandwidth of human decision. Manager often fail to design
‘rational’ decisions. Processes by which Managers reach
decisions embody conflicting tenets. Question is how
Manager makes decisions. How are decisions carried out in
brain? Interest is on assumptions, beliefs, habits and tactics
that Manager uses to make decisions. How do parts of
brain govern decision-making, coordinate, face obscurity
and engage in strategic simplification while deciding?
What happens in brain or is activated? Is study of decisionmaking
geometry via neuromanagement relevant? What
are the limits? How does previous experience alter
behaviour? There are unsolved problems in (managerial)
cognition. What are the general implications? Managerial
cognition plays a role. Sensing is as an important aspect
and there is evidence of how evolutionary patterns are
shaped by beliefs and attention allocation. How does
Manager decide in state of VUCA (Uncertainty,
Vulnerability, Complexity and Ambiguity? In this,
neuromanagement seeks to explain decision-making,
ability to process alternatives and choose optimal course of
action. It studies how management behaviour shape
understanding of brain and guide coherent brain geometry
towards decision-making? This paper attempts to explore
above phenomenon to put forward a model for neuromanagement
decision, in which interaction are addressed
through measurements of brain activity. Attempt is to
model decision-making linking neuro - management of
decision behaviour. This provides conceptual geometry for
conducting Neuro (managerial) research at intersection of
neuro (managerial) science, raises a few fundamental issues
and offer solution through measurements of brain activity
at management levels of analysis.
