摘要：In the context of declining enrollments at Government Elementary Schools in Punjab, this study
was conducted to identify the determinants of school selection preferred by the parents at the time
of school selection. This study mainly focused on the school-parents communication as a
determinant. A quantitative research design was adopted to collect the data. A self-developed
questionnaire assisted to collect data involving 291 parents, who have enrolled their kids in the
private schools. It was found that parents mostly attach importance to the following determinants:
quality of teaching, school learning environment, school-parent communication and students’
achievement. It was further established that parents with urban backgrounds paid significant
attention to school-parent communication than the parents from rural areas. Moreover, parents
with higher educational qualifications and greater monthly incomes also considered school-parent
communication more important than the parents of lower educational qualifications and low
monthly incomes. Interestingly, children from urban areas with more educated parents and higher
SES are generally enrolled in private schools. Some recommendations also put forward to improve
the enrollments in government schools specifically by focusing on school-parent communication.
So that the parents of these groups may consider government schools as first choice for their
children’s education.
关键词：Determinants; School selection; School;parent Communication; Government
Elementary Schools; Declining enrolments
