摘要：These days, the political leaders have started relying on digital media more than
traditional media to reach their audience therefore making social media a very
important tool in political communication. The interactive landscape of digital media
makes it essentially handy for the political leaders to approach their voters, strengthen
or create their goodwill and image, as well as manage their repute. For the said
purpose, the political leaders focus more on how to change the methods through
which they can reach and connect with the public.
Many experts also believe that reputation is very crucial in political scenario in
comparison to any other industry. It is significant to state that good repute does not
mean, more visibility on social media but one has to be more trustworthy and credible
among all others. The primary objective of this study is to find out that what kind of
repute MNAs of Pakistan have among the public on Facebook and Twitter, this
research is also focused to explore that how credible MNAs are considered by the
audience and what type of response public is giving on their posts and tweets? The
scholarship is also premeditated to examine that which medium either Facebook or
Twitter gets more supportive comments from the audience for the political leaders.
关键词：Political Communication; Social Media; Reputation Management; MNAs
