摘要：In the theoretical scientific analysis, man and therefore his behavior is viewed differently. The
economical point of view considers the individual as a rational being acting to maximize
utility in relation to certain preferences. The sociological point of view considers that the key driver
of human behavior is the influence of social context andconstraints framework. The psychologically point of
view considere the man a complex being, endowed with spirit, thought, perceptions, sensations,
will, affection, emotions, imagination etc., which is reflected in its economic behavior. The
human nature is influenced by the relationship which develops between the individual and society,
specifically between the individual and other individuals who compose society as a whole.
Economic behavior, is an important part of the human behavior and is predictable in a very small
extent; also the consequences of certain decisions may differ depending on the psychological aspects that
characterize those involved at some point in a specific action. A particularly important issue that should
concern a great economic professionals is raised by extend to which perceptions of economic actors
determine economic behavior.
