摘要：In the last decades the automotive industry has witnessed profound transformations all over
the world. On the one hand, the markets have become increasingly fragmented and the main producers have
tried to be present in every major geographical area. On the other hand, the manufacturing methods have
continuously evolved in order to meet the changing demands of consumers. The fierce competition has led to
the concentration of the automotive industry as several mergers, acquisitions and alliances have emerged.
Collaboration between automotive producers has become a fashion. The Renault-Nissan Alliance was
created in 1999. For the first time in the automotive history a French car company gained a major interest in
a Japanese car company. The aims of our paper are to carry out a review of the definition of a strategic
alliance, to present the history of the Renault-Nissan Alliance and to briefly analyze its strategy. Our
research is based on a literature review.
关键词：strategic alliance; Renault; Nissan; automotive industry; company
