摘要:Wal-Mart, the world’s largest retailer, was founded by Sam Walton in 1962 and evolved from his goals
for high value and great customer service. In its beginnings, the American corporation built a national
reputation for providing low price goods to the people from small communities. By bringing new business
approaches and changing the face of retail, Wal-Mart experienced rapid growth and achieved an international
status in the 1990s. Since 2013 Wal-Mart has become the biggest corporation around the world. The paper
analyses the evolution of Wal-Mart in the period 2011-2015 and identifies some of the key elements of its
successful business story. The research is based on a quantitative method. The paper comprises two sections
besides the introduction. The first section deals with the evolution of the American corporation in recent years.
The paper ends with conclusions. The results of this research show that Wal-Mart clearly dominated the retail
industry in the world in the period 2011-2015.
关键词:Wal;Mart; retailing; corporation; United States of America