摘要：The fast technological progress has favored the perfect synchronization of the new technologies with
the major socio-economic trends, which has determined the use of the New Information and Communications
Technologies (NICT), as a real strategic challenge, by certain companies, whereas others considered them only
investments in technology.
According to the specialized literature, four groups of variables were identified, highlighting the
strategic character of NICT, namely: the context of the company (sector, size and dispersion), the managerial
context (form of leadership, structure and strategy), the cultural context (culture of the company) and
environmental context (competition level and environmental uncertainty).
The present work focuses on the projection of a theoretical model of the key factors determining the
strategic character attributed to NICT by the companies.
