出版社：“Victor Slăvescu‿Centre for Financial and Monetary Research
摘要：The purpose of this study is to analyze and explore thoroughly
the economic situation of one of the leading European producers of
masterbatches and agricultural films, hereafter (PK SA) and to propose
various ways of development and expansion. In this paper, the
operational analysis tools (PEST, SWOT and Porter) were used to
analyze the company's external and internal environment. Next, a
financial analysis based on the financial data of PK SA was carried out.
Moreover, a financial model for the years 2012-2016 has been
constructed in Excel so that by using possible future scenarios to
forecast the financial future of the company for the next five years
2017-2021. The conclusions show that the company has a great
potential to increase sales and profits, exploiting its potential and,
above all, its extroversion, can achieve further growth over the next five
years.
