期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2018
卷号：7
期号：5
页码：5801-5805
DOI：10.15680/IJIRSET.2018.0705151
出版社：S&S Publications
摘要：The main focus of this paper was to analyze customer perception on mobile banking in Botswana using
the Technological Acceptance Model 3 (TAM 3). The TAM 3 is an information system theory that transmits phases to
be followed by information inquirers in the acceptance, instilling and utilization of new technology to achieve
information literacy skills in any sector. To meet the objective of the paper, TAM 3 dimensions which include use
behavior, perceived usefulness and perceived ease of use were implemented. Descriptive research design was used for
this study, where data was collected through self-administered questionnaire from six commercial banks customers in
Botswana.It has been exposed that objective usability and computer playfulness are the major components that drives
behavioral intentions on the use of mobile banking in Botswana. It was therefore recommended that the banks must
engage more technological awareness packages to expose the need to transform from traditional banking to
contemporary models of banking. It is also important that commercial banks should put in place efficient service
systems to reduce internet disruptions and ensure instantaneous customer service.
关键词：Customer Perception; Mobile Banking; TAM 3 model; Banks
