期刊名称：Social Sciences and Education Research Review
印刷版ISSN：2392-9863
电子版ISSN：2393-1264
出版年度：2018
卷号：5
期号：1
页码：130-135
出版社：Editura Sitech
摘要：In creating this approach, we stared from re-updating the concept of
communication crisis, in order to track the effects this disruption has on the image of
organisations. For, as we know, to build an image favourable for an institutional
structure involves hard, continuous work, and the deterioration of this image in a
period of crisis can determine its evolution, it can even lead to the disappearance of
that organisation. We tried to emphasise the correct and rapid ways by which the crisis
can be managed, and communication is the fastest and one of the most efficient means.
Public relations play an essential role at this stage, because they help in developing the
messages to be transmitted to various types of audiences. Communication during the
crisis highlights the pragmatic aspect of communication, because when the information is
lapidary, there is not enough time to collect data and to inform you.
