文章基本信息

标题：BRAND POSITIONING IN THE COMPETITIVE ENVIRONMENT
本地全文：下载
作者：Alexandra IORGULESCU ; Mihaela MARCU
期刊名称：Social Sciences and Education Research Review
印刷版ISSN：2392-9863
电子版ISSN：2393-1264
出版年度：2019
卷号：6
期号：1
页码：156-162
出版社：Editura Sitech
摘要：In this article, we have shown the place occupied by a brand on the competitive market according to image and packaging. Attributes are the functional and mental connections, and the benefits are the reasoning of the purchase decision.
关键词：brand; image; positioning