摘要：A mission statement is the personification of the organizational identity and serves as the central
point for each employee to identify him-/herself with the organization. A well-defined mission
ensures the stability of an organization’s business as it provides a clear direction for actions and
represents an important cohesion factor. Employees’ behavior implied by mission is important for the
achievement of the end business results; so, it is not surprising that it is considered to be a powerful
tool in the management of an organization.
This paper is aimed at showing the extent to which employees are familiar with the mission of the
company they work for and at pointing out the differences in understanding mission between
employees in public and privately-owned companies in Serbia through carrying out an empirical
research study. For the purpose of this research, a questionnaire was defined according to the Denison
model and distributed indirect contact with the respondents and via the Facebook social network. The
collected data were analyzed and interpreted by using descriptive analysis and the independent
sample t-test. The results revealed that companies in Serbia still need to work on familiarizing their
employees with mission and that there is a significant difference between state- and privately-owned
companies in that respect.
关键词：mission; organization; management; Denison model; business performances
