摘要：The constant issues related to the environment degradation faced by the world are thought to be
reflected in the buying and consumption behavior of the consumers. The study of green consumer
behavior is one of the vital present-day researches. The purpose of the present study is to explore the
lifestyles of Indian consumers and their influence on the ecologically conscious behavior. For this
purpose the researchers have employed the lifestyle scale along with the actual commitment
subscale. The study results are based on researcher controlled student sample of 150 respondents.
The data was analyzed using tools like SPSS 20.0 and AMOS 20.0. The results suggest that аchievers
and аdventuresome are significant predictors of the ecological conscious behavior.
关键词：lifestyles; green marketing; green consumer behavior; ecological behavior; India
