摘要：To accelerate the transformation process in all spheres of economic and social life the relevance of the
adequate assessment of the countries’ investment potential was determined in this article. The innovation process
has a high impact on the investment potential of the countries through every sector of the economy. As a result, the
countries competitiveness depends on the level of technological innovation. The scientific methodological approach
to the estimation of countries' investment potential by the adoption of Hurst exponent was proposed. It is based on
the magnitude of the accumulated deviation and reflects the economic essence of the concept of potential. As the
time series in Hurst exponent calculation, the theoretical (predictive) values of the global attractiveness index were
taken. It was determined by the econometric model of the dependence of the effective feature on five integral indicators
of the following groups: infrastructure, science and education, ecology and human health, technology, socio-economic
conditions. The integrated indexes for each group were calculated by normalizing the input dataset using the relative
method, narrowing it with the relative scatter method and generalization with the arithmetic mean. The five-factor
nonlinear regression model of the dependence of the global foreign direct investment attractiveness index on five
integrated indexes of the groups was created with the Cobb-Douglas function. The calculations were performed for
countries such as United States, United Kingdom, Germany, France, Spain, Estonia, the Czech Republic, China,
Poland, the Slovak Republic, Romania, Ukraine. This study shows that at the present moment the Slovak Republic,
Ukraine and the Czech Republic have the highest investment potential. Therefore, the value of the proper indicator is
equal to 60%. At the same time, the lowest investment potential shows the United Kingdom, Spain and Poland, where
unused investment opportunities are less than 40%. The obtained results let us define further development
opportunities and establish the mechanism for directing the financial resources to the country.
关键词：Cobb;Douglas production function; FDI; the Hurst exponent; investment appeal; the potential for
inward foreign direct investment; regression analysis;
