摘要：The aim of the paper was analysing of the main indicators which influence on the country’s
economic security. The authors allocated the main approaches to define economic security. Traditionally
the economic security was analysed as a range of economic parameters which are not considering the
institutional and marketing parameters. The authors highlighted, the different types of combinations of
marketing, political and institutional indicators could influence on the level of the country’s security level
with different power. On this basis, the key factors which influenced on the level of the economic security
were identified. All indicators were combined in three groups: marketing, political and institutional. To the
political indicators, the parameters as follows were included: violence/terrorism; voice and accountability
rating; rule of law; control of corruption. The marketing group of indicators contained the parameter – the
country’s brand. The institutional group involved: adjusted net national income per capita; agricultural raw
materials exports; agriculture, value-added; external balance on goods and services; food exports; food
imports; foreign direct investment, nett inflows; GDP growth; wage and salaried workers, total; GDP per
capita growth; industry, value-added; total natural resources rents; trade. Thus, in the paper, the authors
checked the hypothesis as follows: the existence of the statistically significant relationship between
marketing, political and institutional parameters and level of economic security. The informational basis
for analyses was dataset from the: World Government Indicators, Future Brand, World Data Bank. For
checking hypothesis, the 2SLS method was chosen. The analysed period 2002-2018 years. The empirical
findings proved that political stability had a negative statistically significant impact at level 1% on
agriculture value-added, agricultural raw materials exports, food imports. Besides, the rule of law had a
negative significant impact on the indicators: agricultural raw materials exports, value-added, and
agriculture value-added. The finding proved that political and institutional imbalance restricts the
recovering of the country’s economic security. In this case, the government should consider not only
economic parameters but also marketing and institutional during developing the mechanism to increase
the level of the country’s economic security.
