期刊名称：Pakistan Journal of Library and Information Science
印刷版ISSN：1680-4465
出版年度：2018
卷号：21
页码：1-20
出版社：University of the Punjab
摘要：The study aimed to conduct a quantitative inquiry to understand the
effects of social media on the reading habits of the students. The
study explored the social media usage patterns and statistically
analyzed the effects of social media on reading habits by applying
descriptive and inferential statistics. A structured questionnaire was
developed by analyzing the related literature and reliability test (Cronbach alpha)
testifies that data collection instrument was stable enough to measure the
phenomenon. Data collected from a sample of 430 students. The findings of the
study revealed the positive effects of social media on reading habits. However,
distraction during the time of the study noted as the adverse effect. There was a
significant difference of opinion among males and females opinion in terms of
certain effects. The study mentioned that Facebook, WhatsApp, Google+ and
YouTube were used daily by the students. Most of the students were using social
media technologies through cell phone. The study has theoretical implications for
researchers and practical implications for academia, teachers, policy institutions,
and higher education institutions.
关键词：Social Networking; Web 2;0; Media Distraction; Facebook; Pakistan;
Punjab University;
