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  • 标题:Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia
  • 本地全文:下载
  • 作者:M Hafiz Yusoff ; Mohammad Ahmed Alomari ; Nurul Adilah Abdul Latiff
  • 期刊名称:International Journal of Advanced Computer Science and Applications(IJACSA)
  • 印刷版ISSN:2158-107X
  • 电子版ISSN:2156-5570
  • 出版年度:2019
  • 卷号:10
  • 期号:8
  • 页码:466-470
  • 出版社:Science and Information Society (SAI)
  • 摘要:In 2018, ‘Hootsuite’ and ‘We Are Social’ have reported in their Digital Report that Malaysian Internet users had increased to 25.08 million users, representing 79% of Malaysian population. However, some reports indicate that even with the enhancement of digital technology, many merchants are still not using any e-commerce platform and being sceptic about it. With the pervasive increase of the Internet users, many other reports had been published to understand the relationship between e-commerce and the increasing of merchants’ income. Therefore, the objective of this research is to study the involvement of Malaysian merchants in e-commerce platforms. A sample of 1060 respondents had been selected randomly across Malaysia to participate in this research by answering a set of survey questions given online. In general, the results show that many merchants have realized the existence of e-commerce and they are familiar with it. However, they have only been utilizing it for purchasing goods and services. On the other hand, a few numbers of Malaysian merchants do engage with some type of ecommerce platforms to operate their businesses. In addition, the research is performed to identify the impact of using e-commerce on Malaysian merchants’ income.
  • 关键词:Income increase; e-commerce; merchant; Malaysia; e-retailing
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