摘要：Innovations play an important role in achieving success of a company in a strong competitive environment. It
is not sufficient just to innovate, but the more emphasis is placed on the creation of innovations implemented on the
principle of sustainable development. This is the reason why ecological innovations are so important and why they have
become the object of our survey which results are the topic of this paper. The paper presents the results of the survey
monitoring the state of knowledge and usage of selected incentives within the distribution flows in cooperation and
support for ecological innovation introduction in Slovak enterprises. The survey was realized by questioning in Slovak
enterprises. The sample consisted of 517 enterprises that were selected by random selection from the population sample
of the Slovak Republic. The surveyed questionnaires were processed into the database and subsequently evaluated
quantitatively. Through a cluster analysis they were processed by cluster analysis in the STATISTICA program.
Following the results, we can claim that in cooperation and support for ecological innovation introduction in Slovak
enterprises, the distribution flows are mainly focused on sectoral innovation activity and less on regional and national
innovation activity. The results show the difference in the use of selected incentives within the distribution channels in
cooperation and support for the ecological innovation introduction in Slovak enterprises, which according to several
authors is not a market failure, but from the point of view of a system approach to innovation, it is so called “innovation
paradox”.
关键词：ecological innovations; distribution flow; cluster analysis
