摘要：The decision about packaging belongs to the most substantial product characteristics. It has impact on the
quality of food as well as shopping preferences of consumers. Because the significance of packaging keeps increasing,
companies need to take a more innovative approach to packaging policy in the context of ecological innovations. The
food packaging industry is largely subject to change from passive to innovative packaging resulting in making the smart
packaging. The producing companies, processors of food, logistic operators as well as consumers constantly ask for more
innovative packaging (smart packaging) to make products that fulfil standards in the area of quality, safety or
identification of products within the logistic chain. The research of understanding and attitudes towards smart packaging
as well as evaluation of its utility and requirements was used by the Kano model concept. The aim of the paper is to
determine the development of innovation status and the impact of smart packaging on consumers in different age
categories in Slovakia. The results show the positive impact of smart packaging on Slovak customers. Innovation status
of smart packaging among Slovak customers in determined age categories has increased during the monitored period and
younger respondents evaluate the smart packaging as an added value of the product. This added value of smart packaging
supports the smart logistics to make the whole logistic chain more effective to develop a decentralized database storing
the constantly increasing number of various records, such as product movement or its quality.
