期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2019
卷号：8
期号：2 Par 1
页码：1-12
出版社：Academy of IRMBR
摘要：Recent years in Vietnam, the race in the paint market between domestic products and imported products is
always stressful. This study aimed on learning the components that have an impact on the consumption of
paint commodity in Viet Nam. These are the concern level of consumers, functional value of products,
social value of products, price matching and the brand belief of consumers, customer satisfaction and
customer commitment. Besides, few studies that explore the attitude, trend, complaint behaviors, and
rejection competitors’ products of the consuming paints in Viet Nam and all of the hypotheses were
analyzed by confirmatory factor analysis in LISREL 8.8. Finally, the final results show that half of the
hypotheses are rejected but the elevated value of research is to supply a research process that can be
applied to other specific merchandise.
