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  • 标题:Differences in Perceived Risk between Apparel Buyers and Non-buyers in Online Context
  • 本地全文:下载
  • 作者:MOUDI ALMOUSA
  • 期刊名称:International Review of Management and Business Research
  • 印刷版ISSN:2307-5953
  • 电子版ISSN:2306-9007
  • 出版年度:2019
  • 卷号:8
  • 期号:3 Par 1
  • 页码:1-7
  • 出版社:Academy of IRMBR
  • 摘要:Drawing on marketing and psychometric paradigms, the purpose of this study was to investigate the differences in risk perception in online shopping between apparel and non-apparel internet buyers among Saudi consumers. A web-based survey was conducted to measure consumers’ perception of the six types of risk associated with both, apparel and non-apparel online shopping. Three hundred and nineteen responses were collected. Results showed significant differences in two risk dimensions between apparel internet buyers and non-apparel or (other products) buyers. Specifically, psychological and privacy risks are perceived higher for non-apparel buyers. Moreover, non-apparel internet buyers have higher aggregate degree of perceived risk towards apparel internet shopping.
  • 关键词:Consumer Behavior; Apparel; Risk Dimensions; Internet Shopping; Risk Perception;
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