期刊名称:International Review of Management and Business Research
印刷版ISSN:2307-5953
电子版ISSN:2306-9007
出版年度:2019
卷号:8
期号:3 Par 1
页码:1-7
出版社:Academy of IRMBR
摘要:Drawing on marketing and psychometric paradigms, the purpose of this study was to investigate the
differences in risk perception in online shopping between apparel and non-apparel internet buyers among
Saudi consumers. A web-based survey was conducted to measure consumers’ perception of the six types of
risk associated with both, apparel and non-apparel online shopping. Three hundred and nineteen responses
were collected. Results showed significant differences in two risk dimensions between apparel internet
buyers and non-apparel or (other products) buyers. Specifically, psychological and privacy risks are
perceived higher for non-apparel buyers. Moreover, non-apparel internet buyers have higher aggregate
degree of perceived risk towards apparel internet shopping.
关键词:Consumer Behavior; Apparel; Risk Dimensions; Internet Shopping; Risk Perception;