期刊名称：International Journal of Eurasia Social Sciences
印刷版ISSN：2146-1961
出版年度：2019
卷号：37
页码：1-20
出版社：Avrasya Değerler Eğitimi Derneği
摘要：The concept of auto insurance has emerged with the aim of minimizing the risk of the damages
that may occur in the vehicles the customers use according to their emerging demands and
needs, and ensuring that the vehicles they bought according to their needs are used with the
measures taken against possible risks. Corporate Image is formed as a result of stakeholders'
beliefs, thoughts, feelings, impressions and interactions about the organization and exists in the
minds of individuals. When the data obtained are analyzed, the Corporate image can affect the
purchasing behavior, the importance of the auto insurance and the performance of the company.
In the research method, 354 questionnaires were collected and their data were analyzed. The
analyses were performed using IBM SPSS 25 Statistical Package Program. As the Likert scale was
used in the application of the questionnaire, factor analysis was performed in the first stage and
reliability analysis was performed in the second stage in the analysis of the questions
representing the variables. Correlation analysis was performed to see the degree of relationship
between variables. The regression analysis was performed to test the established hypotheses and
the Sobel test was performed to test the mediation variable analysis.
关键词：Firm Performance; Corporate Image; Importance of Auto Insurance; Purchasing
Behavior;
