期刊名称：International Journal of Eurasia Social Sciences
印刷版ISSN：2146-1961
出版年度：2019
卷号：38
页码：1-12
出版社：Avrasya Değerler Eğitimi Derneği
摘要：A graphic design product, typographic elements, photos, pictures, shapes, etc. the design consists
of one, several, or all of the apples. The design process is determined by the customer's individual
or collective preferences. The main element to be considered when determining design
preferences is that the recipient can easily receive the message as a communication tool. In other
words, according to the light ratio of the environment, all of the design elements to be seen and
the message as a whole is perceived. The originality and aesthetic dimension of graphic design
work comes after visual perception. If design elements cannot be seen under normal conditions or
the message cannot be perceived as design, it will be meaningless to mention their artistic value
because the work does not meet the expected purpose. In the design process, design elements
need to be arranged in a hierarchical structure according to the message to be given. The priority
belongs to the desired design element. In this hierarchical arrangement, it is not easy to determine
the preferences that each design element deserves. It requires both design knowledge and special
conditions of study. In recent years, the increasing variety of advertising products in the outside
advertising product group in the vehicle and building dress ads have an important place. With its
dynamic structure, it has the opportunity to reach many different audiences. For this reason, both
company vehicles and public transport vehicles are very popular advertising tool. To meet the
expected purpose of this advertising tool, especially the size of visual perception needs to be very
careful. In this article, we tried to evaluate the random samples of the hierarchical preferences in
car dress ads in our country and outside our country in terms of visual perception.
关键词：Graphic design; visual hierarchy; visual perception; car advertising;
